What is reviewed in a web audit?

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The site audit is quite complex. However, in the vast majority of cases the following aspects are taken into account : On-page SEO , Off-page SEO and user experience, but there are many other important parts:


Web Architecture
By web architecture we mean not only the architecture of content (its arrangement as elements on our website) but also the architecture of URLs.

Basically, this concept refers to the way in which web pages are structured, hierarchized and linked to each other from the point of view of a URL. Not having a good architecture will make it difficult for Google to understand commercial real estate email list the meaning and importance of the most relevant sites on your website.

A good auditor should be able to, after analyzing a page, propose appropriate solutions to give relevance to the main sites and create a hierarchical and coherent structure for Google.

In addition to the URL hierarchy, interlinking is of great importance in this section. This is how content points to other content via links to share link juice or internal link authority. An audit will detect the most linked pages and prioritize actions to support the pages that should have more internal links.

Web Audit Factors
On-page SEO
On-page SEO actions are those that can be carried out on the elements of the website and constitute basic points of SEO positioning. SEO aspects allow you to identify the problems that interfere with website positioning (your place in search engines).

We check that the indexing of the website is being carried out correctly and all internal aspects (On-page SEO).
We analyze the semantics of the website, from aspects such as the title and meta description to the hierarchy of the headers.
We conduct keyword research to determine if you are reaching the right audience.
We also look at image optimization using ALT attributes, title, etc.
Off-page SEO
Off-page SEO is another of the relevant factors for web positioning. It is closely related to all the references to our website from all over the Internet. The number of references in blogs , followers on social networks or links we have on other pages considered “important” will affect the position in which the search engine ends up placing us.

Therefore, to achieve a good position in the top positions of Google, not only good content is needed. It is also necessary to have a good link building strategy .

This technique is based on gaining popularity or authority on the Internet from links from other pages. But be careful not to spam , as this could lead to penalties.