Five years after the used car disaster, the old man was still standing with his head under the hood of his Lada, swearing until sweat dripped from behind his earlobes. Then suddenly a well-dressed figure walked into the courtyard.
With a suitcase in hand, a freshly ironed shirt and a mustache so neat that only 90s fashion attracted more attention, he came up with the solution on a silver platter. It was only when his father had shelled saint helena email list out the money for the expensive engine manual that he noticed the sleazy gap under the mustache.
Before the lights went out, Benny had long since vanished. Selling a useless engine manual for ten times its value wasn't difficult when he already had a list of dissatisfied Lada customers in his back pocket.
As you've probably guessed, Benny is a prime example of offline outbound marketing. This marketing strategy is all about capturing the attention of potential customers through direct outreach advertising.
Digital outbound marketing in a nutshell
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