What is an elevator pitch?

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The elevator pitch is a project presentation technique that aims to capture the listener's attention in the time that an elevator ride would take, that is, between 30 seconds and 3 minutes. The message, then, must be brief, clear and arouse curiosity.
It is a summary that provides a clear and concise overview of a company, a service or a product, and that aims to interest the interlocutor in order to obtain an interview or meeting.
It should be noted that the elevator pitch is not a sales argument, but rather a conversation to obtain a longer meeting where the business model can be discussed in detail.

How does the elevator pitch work?
For an elevator pitch to meet its objectives, it must have colombia phone number list characteristics. Firstly, it should not last more than 30 seconds, although 40 is acceptable. You must be 100% prepared; you cannot make mistakes. Practice in front of a mirror and with stopwatches until you perfect it. You must describe the product in an intelligible way, showing its best version.
Businesses that prosper are those that offer a solution to a problem, so you must present the problem that exists. Next comes the presentation of the solution, which must seem invincible. You must be prepared to answer any questions that may arise. It is necessary to mention the competition, referring to the aspects in which they surpass you, but emphasizing the positive effects for your project.
Inject a little mystery and save the answer for the end. Finally, you must take care of both your speech and your body language; your expression must show what you are presenting, you must hide fear and show confidence. If you manage to make your speech comply with the above, then you will achieve how the elevator pitch works and lead you to achieve your goal.


Characteristics of an elevator pitch
You are supposed to have only one chance to make a good impression on your listener, so your elevator pitch should be structured as follows:

Clear: We must be clear about the objective for which we are starting the conversation. Why do I want to meet with this person? What do I want to achieve? Why do I want to achieve it?
Concise: It should be brief and convincing, since there is not much time to capture the recipient's attention.
Concrete: Focus on what is important, providing the necessary data to spark interest. If everything goes as planned, you will have the opportunity to develop the project with more time.
Passionate: It is very important to believe in the project, demonstrate conviction and, consequently, transmit passion.