The name gives it away: paid media or paid traffic are ads that receive an investment to be promoted. This sponsored content can be found practically anywhere on the internet: on third-party websites, on YouTube, on search engines like Google, Bing, Yahoo, etc., on social networks (Facebook, Instagram, LinkedIn , etc.).
One of the advantages is that paid media gives small brands the chance to become better known, gain more visibility, generally presenting product and service options.
Another advantage is the possibility of segmentation , narrowing the focus on the company's target audience. This makes it possible to create paid media aimed at people from a specific region, age, etc.
And they can have very different formats, from traditional images to dynamic pieces like videos. The return is faster than in organic media , but it depends on the company's investment availability .
How to use paid media
We can say that paid media is a slingshot shot towards nigeria whatsapp data the target: your audience. The great advantages of paid media are the multiplied reach and the quick results thanks to the possibility of precise segmentation.
This allows the ad to reach those who are really interested and not be seen by those who are not in the profile. Ultimately, in paid media , you are the one who determines when, where, how and to whom the ad appears.
However, it holds some pitfalls for those who are not used to dealing with paid media. There must be very well-developed planning to choose the channels and all segmentation assertively.
And closely monitored at all times through metrics. This is the only way to measure results and know what really worked and what didn't.
Another important point is to deactivate the paid campaign when the offer/launch/promotion ends. If your plan is postpaid, for example, billing will continue to occur even if the offer has already ended.
3 Quick Tips for Paid Media
Define the objective - Paid media needs to be built around a solid objective: to increase store visibility ? To sell more of a certain product? To make your brand known? To promote a launch or commemorative collection? To hold a stock clearance sale?
Know your budget - Have a thorough analysis of your target audience to determine the right strategy and not waste resources. Some channels are more expensive than others, so invest only in those that really have the best chance of working.
Use metrics - It is essential to monitor the results of each chosen channel. Use metrics to measure results and make necessary adjustments.