Errors when using WhatsApp Business

[Ehsanuls55]

One of the great novelties for brands, their marketing strategies and also their marketing plan was the arrival of WhatsApp Business. However, the one who can give the best lessons can undoubtedly be the consumer himself.

We share with you some mistakes that brands should avoid when venturing into WhatsApp Business:

Manage the account as a personal profile:
WhatsApp grew thanks to the personal use that people gave to this tool. However, when a brand wants to venture into this field, it cannot do so using a line similar to the one that users usually use. The reality is that it is not well seen that a company addresses its target audiences with memes through this space or that it sends messages without respecting the hours of rest of its clients.

Approaching without the client's permission:
Instant messaging apps are an environment that, in the eyes of the consumer, is much more compliance directors email list private and personal, which is why brands must be careful in the way they decide to approach their customers within this application.

Not having a publishing plan:
WhatsApp Business is a tool that, in most cases, works to support the consumer. It is recommended to have a script that standardizes the attention that you want to give to customers and have a set of frequently asked questions and answers to improve service times.

Leaving management adrift:
A brand's profile on WhatsApp says a lot about each company, which is why it is necessary to build a solid image through this channel. This requires time and experience to handle messages, so the recommendation is to delegate this responsibility to a person in order not to fail in the strategy.

Use it only as a sales channel:
WhatsApp Business should not be a mere sales channel; it is rather a tool for customer loyalty. When companies have a person's phone number, it is usually because they have already made a purchase.