What is SMS marketing?

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Why is SMS marketing still important?
While messaging services are increasingly replacing classic SMS, at least for private use, the situation is changing in the field of mobile marketing . In addition to WhatsApp marketing , email marketing or influencer marketing , SMS marketing can be an important part of a comprehensive marketing strategy, as it allows you to reach existing or potential customers in a very targeted way . Therefore, when planning your offer and your marketing mix , you should at least consider this type of communication.

What is SMS marketing and how does it work?
SMS marketing is an important tool for interacting with people and targeting your customer base. As a rule, messages are not sent one at a time, but via a program or platform. In addition, they can be addressed to selected physical therapist email database users or to the entire customer base. For their part, recipients must actively choose to be included in a distribution list , to avoid spam or smishing . For SMS marketing, you need a short code. The goal of this strategy is customer acquisition through links or calls to action.

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Why is SMS marketing worth it?
SMS marketing is interesting for many reasons. Some of them are:

Segmentation accuracy
SMS marketing reaches the people you want to target. The probability that the SMS will be received and read is very high compared to other methods. The percentage of SMS that are actually opened is significantly higher than that of emails, for example.

Interaction
People who receive an SMS after giving their consent not only open it frequently, but also tend to click on the links sent in the message or take part in the advertised promotions. Therefore, the interaction rate of SMS marketing is comparatively high and the chances of success increase.

Acceptance
Because recipients have agreed in advance to receive messages, SMS marketing acceptance is high.

Easy to create
Characters, emojis and perhaps a link: SMS are rather austere. They are very simple to create and do without any graphic elements.

Simple evaluation
An up-to-date list of numbers not only provides a good overview of the number of SMS sent, but also allows you to perform simple and useful analyses. This way, you can quickly check which campaigns are successful.