How to promote already published posts

tongfkymm44 · Post by **tongfkymm44** » Thu Jan 23, 2025 6:31 am

After switching to the new business profile on Instagram , all you have to do is open your personal profile and you will find the new “View statistics” and “Promote” options under each post, whether it is a photo or a video. Instagram statistics are detailed in the previous article in the series on Instagram. Clicking on “Promote” opens the Instagram Ads Manager in the app, which allows you to create ads on Instagram directly from your smartphone. This is done in just a few steps, as the manager is very clearly structured and only presents the essential functions and options. First, you need to decide on some objectives: do you want users to open your page, physicians email database contact your company or visit it on site ?

“Promote” option on your Instagram business profile
Instagram Ads Manager allows you to promote posts on the platform (source: Instagram app)
Selecting Calls to Action
Regardless of the objectives set, the next step is to design the CTA buttons. To do this, various texts are made available, which are then displayed at the bottom of the photo or video:

More information
See more
Buy
Reserve
Register
Contact
Advertisers can choose from 6 different call-to-action buttons
Introducing the Instagram Ads Manager Call-to-Action Button (Source: Instagram app)
After selecting the corresponding CTA button, you need to define the desired target audience.

Choosing the target audience
There is also the option of having Instagram automatically define a specific target audience that, based on experience, is interested in the company or its products. The best option in this regard is to create a target audience and narrow it down based on place of residence, interests, age or gender .

Selecting interests is done in the same way as on Facebook. Instagram recommends choosing between 4 and 10 interests per defined target audience. If the goal of the ad is to get users to personally visit a store or restaurant, the location of the business and the desired radius are also provided. The ad will be displayed based on that specific region.