What is Customer Loyalty?

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Customer loyalty in marketing is a key concept for companies that focus their actions on the customer. It is about establishing a long-term relationship with the end users of the product or service you offer.
In practice, it means getting a user who has already purchased what you offer to become a repeat customer and who also genuinely recommends your brand.
You should not confuse loyalty with customer satisfaction. While it is true that no dissatisfied customer will be loyal to your brand, the fact that they are happy with your product will not prevent them from also purchasing your competitors' products.


What is the purpose of this method?
This method seeks to add more value to a proposal so that it malta phone number list when influencing the customer's purchasing decision.
Through a customer relationship management tool, also called "Customer Relationship Management" (CRM), you can materialize loyalty strategies.
In this article I will explain a little more about how you can achieve this and thus respond to their needs in a personalized way, knowing their preferences and even exceeding their expectations.
This task is much easier with the help of a CRM tool that collects all the information about your customers in one place, facilitating customer segmentation and decision making.


How does a CRM help you build customer loyalty?
There are different ways in which you can use a CRM tool to integrate into your customer loyalty strategy:

1) Collect key information about your customers
You cannot establish a relationship with your customers if you don't know them.