social shopping on Instagram and other platforms

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The importance of social media and influencers in digital marketing has been increasing steadily. Social media has long been an established marketing channel. This allows you to get in touch with a large number of people. It is also a channel through which large amounts of product information can be conveyed.

Social media marketing can be used in many different ways. In addition to implementing social media advertising on various platforms such as Facebook, Twitter and Co, there is also social shopping . This is a popular digital marketing trend today. Social media can be understood as a meeting place. Users have the opportunity to exchange opinions about products with other people. This way, they can improve their experience of buying a product .

One of the most well-known platforms that offer social shopping is Instagram, for psychiatrist email database example. Online stores can display images of their products online. Users can then comment on the image, as well as give it a “like.” Another platform is Pinterest, where you can go to product categories via pins.

Screenshot of Pinterest search for “purse”
On the Pinterest platform, products can be offered through pins that users access and can remember.
Influencer marketing: advertising measures with a presence on social networks
Another component of social media marketing that deserves its own category due to its popularity is influencer marketing , also known as micromarketing . People who have a large presence on social media promote certain values ​​and also products . In fact, someone is more likely to buy a product after hearing the opinion of a charismatic person. For example, why not opt ​​for a tutorial explaining how to use a specific product? Perhaps an unboxing followed by a review? Influencers have several strategies at their disposal to present a product, explain it and increase traffic to your website.

Aida Domenech, also known as Dulceida, is a very popular influencer from Spain. She has been operating the Youtube channel Dulceida and places, for example, advertisements on her Instagram account under the same name (3.2 million followers as of January 2023) to inform about products related to fashion topics, among others. Due to the large number of followers, we can refer to her as a mega-influencer . For smaller companies and suppliers of niche products, cooperation with micro-influencers (5,000 to 100,000 followers) would be more appropriate.

Screenshot of Aida Domenech “Dulceida” Instagram page
Artificial intelligence: data analysis, chatbots, among others
Artificial intelligence ( AI) may seem like science fiction. However, it is a technological advancement that is already being used in various fields. This new technology is used, for example, in digital marketing to intelligently analyse and evaluate various data. This gives companies important information not only about purchasing trends, but also about possible losses and customer behaviour.

In addition, artificial intelligence uses chatbots in digital marketing . They are able to communicate in writing with customers, answer their questions, give advice during the purchasing process or refer them to support. By the way, AI learns with each of its activities and, consequently, can continue to improve its performance over time.

Swedish company H&M provides an example of a chatbot. Customers can go to the customer service page and tap on a speech bubble in the bottom right corner. An additional window then opens. This is where H&M's chatbot provides customers with the advice and assistance they need at that precise moment.