You don't have contact forms or CTA (Call to action)

[samiaseo222]

First of all, we will talk about leads. A lead is a person who leaves their contact information through a form inserted on a page. A potential client. Therefore, the question you should ask yourself first of all is, are leads coming to my website?

Lead generation is important on any website, but especially on compliance directors email list those dedicated to the B2B world. It is essential to have two things: content aimed at impacting engineers or industrial professionals. And having a well-constructed and intuitive contact form, since through this you can convert your visitors into potential clients.

An act as simple as creating a form will help you generate benefits for your B2B company.

contact-post-bannisterglobal
2. Your website content is outdated
The content of a website is another key point. It reflects the essence of the company, what sector it is in, what it does, what products and/or services it provides, etc. Or, as we mentioned in the previous section, the contact points that allow establishing connections with potential clients.

The information on your website must contain up-to-date content and not become outdated. For example, think of a website whose latest news is that it will be attending an event with its own stand in April 2020. What would be the first thing you would think? From the fact that the company is no longer operational to the fact that it does not take care of the information it publishes online.