Why is it important to know your sales funnel?

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Sales Funnel Extension. Retention
This stage is called an extension of the funnel, and depending on your business, it might not be necessary, but if you're an e-commerce business, you might earn a portion of your revenue from selling products to returning customers, in which case you'll need to include this stage in your sales funnel model.

At the Retention stage, you're thinking about engagement, loyalty, and referrals - increasing the frequency of purchases and overall dollar spend and share of wallet of users who are already registered.

So, as an ecommerce business owner, marketer, or marketing benin telegram database manager, why should you care?
Different products have different customer demographics and different ways of moving through the sales process, so sales funnels are a vital tool for business developers to visualize which stages a prospect must go through, and in what order, before they're ready to buy (or rebuy) from your brand.
With this knowledge, you can better understand the needs and expectations of your customers at different stages of their journey, which helps you develop your marketing strategy and optimize each stage to maximize sales.


A graph of a sales funnel through company actions. Note: This graph does not function as a roadmap as it does not have a timeline.
Planning marketing activities using sales funnels
Using a sales funnel helps you develop a strategic marketing action plan. Looking at the customer journey from a business behavioral perspective allows you to lay out the essential elements of your marketing strategy or the entire ecosystem you are working through for a particular product or brand. It's all about understanding which boxes you need to fill and how much attention and investment each stage requires (look for action inspiration in the graph above).