Types of Media to Boost Website Conversions

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You've done everything you can to create a website that sells.

You’ve chosen a responsive template, defined tabs, and finalized colors. You’ve hired experienced pharmacy email database professional writers, web designers, and photographers. You’ve even planned out your blog content for the next three months.

Excellent work, but it's not finished yet.

To truly create a website that converts, you need all the elements to be in place. And that includes...

Drum roll please...

Media.

The right media can engage potential customers, pique their curiosity, and even push them to convert.

And the reason is simple.

The media brings text and information to life.

From striking images to infographics and more, you can use media to create meaningful connections with your potential customers.

Ready to learn which multimedia resources you can use to increase your website conversions?

In today's article, we're going to take a look at seven types you can create to turn your website into a conversion-boosting machine.

#1. Videos
Videos are a great way to explain your product or service in an easy-to-digest format.

Not only can you use video to detail your offerings, but you can also use it to increase units per transaction, as Nlyte does in their educational video here:


#2. Infographic
Another effective way to turn cumbersome information into an easily digestible format is to summarize it with an infographic.

Sometimes an infographic can help your audience get the answers they need faster than any other type of media. While media like videos and quizzes require a bit of time investment, infographics are quick to scan.

And an added benefit?

Infographics are highly shareable. So if you create one that stands out, you might just have a viral graphic on your hands. Now that's increasing website conversions, right?

When planning your infographics, keep readability and style in mind.

For example, check out this infographic Descope created around passwordless authentication factors so that its readers can easily digest this “complex-sounding” option.


Infographic - help your audience get the answers faster
Source: Descope

In this example, Descope uses short paragraphs, bold headers, negative space, and image icons to promote quick reading. A cluttered infographic would defeat the purpose of this type of media, so pay special attention to anything that might be distracting.

You can design your infographics to:

Summarize how a product or service works

Answer frequently asked questions

Breaking down a complex blog topic

Share tips and tricks