Also known as the Circadian Rhythm , this is the period of approximately 24 hours on which the biological cycle of almost all living beings is based.
This cycle is influenced by light, temperature, tidal movements, winds, day and night. Basically, it regulates the physical, chemical and psychological activity of the body, influencing digestion, wakefulness, sleep, cell regulation and body temperature.
Importance of identifying the Circadian Cycle in each client
Knowing the behavioral stage your client is at is essential to being able to have the most appropriate approach for the moment.
Example: What is the best time to send an email to your customer? When are they most willing and have time to read and analyze your message?
Not only that, you may also be able to create patterns and situations to be more accurate in your negotiations. Keep in mind that this part of biology examines the organic chemistry and physiology that causes behavior, which is a step beyond social sciences and even neuromarketing.
The following situation, detailed by Mundo Marketing, is quite visual to understand how the Circadian Cycle influences business:
If I cool down the room, put soups on one table and salads on ukraine whatsapp data another, and ask you to choose, which one will you choose? You will probably choose soup. This is because I understand your physiology and have stimulated your senses and the organic chemistry that makes you act. So I make you buy what I want.
This means that the Circadian Rhythm is not necessarily linked to cultural and social components, but rather to personal and individual needs and behaviors.
In other words, it is important that you understand what motivates consumers. And there are ways to develop these questions, as we will discuss in the next topic!
How to identify and use the Circadian Cycle to your advantage in negotiations?
Following the previous example of the room, whenever you change the temperature, you change the behavior of whoever is in the room with you, because it is a process of motivating the production of physical-chemical processes.
In this context, whenever you stimulate your sense of smell, you will trigger hunger, for example – have you ever seen a restaurant that has food that smells good, even from a distance, empty at lunchtime?
And you can develop this, even through text. Rich content attracts and awakens desires in your potential customers.