Users must have the option to unsubscribe

[samiaseo222]

Email addresses are usually obtained through a subscription that the user makes to a list that we have previously created, always with prior consent for the processing of their data . This subscription can be given as a result of different campaigns and it is very interesting to maintain these lists.

This KPI tells us how many users have usa email list unsubscribed from these lists . Why do they unsubscribe? One of the reasons could be lack of interest in the specific campaign. The unsubscribe rate is very interesting because it helps us to know the evolution of the lists and to know if changes need to be made to the email marketing campaigns.

This data will help you analyze the impact of your campaign , but you will also need other statistical parameters to do a more in-depth analysis and you will have them in your email marketing manager. We advise you to make reports frequently to know the progress of your objectives.

We remind you that email marketing campaigns do not have to replace social media, and vice versa . Take advantage of both options, since social media allows you to gain visibility and online presence, while an email marketing campaign allows you to generate traffic to your website, which can also influence better positioning on Google .