Preliminary analyses that prevent problems

[samiaseo222]

Currently has around five million advertisers , of all sizes, but some of the biggest have already begun to publicly question the platform's role in their strategies in the wake of the Cambridge Analytica scandal. ISBA, a group representing around 3,000 advertisers in the UK , is threatening to leave the platform unless there are convincing explanations for what happened and reasonable measures to prevent it from happening again.


The overexposure of these people on austria email list social platforms makes them vulnerable to possible image crises due to action or omission, and their track record must be studied before counting on them. If a person with a certain audience is prone to getting into trouble and generates animosity with a certain ease, it is not a good idea to mix your brand with them, unless it is part of a well-thought-out strategy.

In these cases, the risk is that an influencer will engage in questionable behavior that could taint your brand and lead to possible boycotts or damage to its image. Most influencers achieve this status through the creation of content, so you need to carefully evaluate your brand's fit in this public discourse and the coherence between their usual messages and what you want for your company.

Here it is important to know if that person will be the transmission belt of a message prepared by you or will create one adapted to his or her style around it. The formulas are varied but require adequate supervision to avoid problems. A good prior analysis and/or follow-up by an agency can guarantee a comfortable and beneficial relationship for both parties .