Topical Authority 5 Strategies to Build It For Better Rankings.

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Topical authority can help you stand out in the crowded world of content creation.

It refers to the expertise that a website or brand has on a specific topic or issue.

Simply put, it means being recognized as an authoritative source of information in your niche.

Are you ready to dive in?

This article covers five strategies that will help you build topical authority and rank higher in search architects email list engine results.

What is thematic authority?
Topical authority refers to an SEO concept where a website is considered an authority on a particular topic or subject.

It involves creating high-quality, comprehensive, and relevant content on a specific topic over time.

In other words, having topical authority means that search engines and users see your website as the source of information on a particular topic.

This is a concept closely related to EEAT (Expertise, Authoritativeness, Trustworthiness), a system used by quality raters (who work directly or indirectly for Google) to evaluate websites.

Let’s say you want to rank for the keyword “how to make good coffee.” To establish topical authority, you need to consistently create high-quality content related to this topic.

For example, you should also write about

Different types of coffee beans
Preparation methods and tools
Recipes for different coffee-based drinks
The history of coffee and its cultural importance
This comprehensive approach to content is crucial to building topical authority.

Why is it important in SEO?
As of May 2023, it has been officially confirmed that Google has been using topical authority to accurately identify and distinguish experts who consistently deliver the most valuable and relevant information in response to a searcher’s news query.


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This advanced system plays a vital role in ensuring that users receive the most useful and reliable information from trusted sources on the Internet.

Now, Google's search engine uses semantic associations to rank websites based on their relevance to specific topics.

More content on a topic leads to more relevant internal links, which makes it easier for both Google and users to discover your content and increases the likelihood of getting natural backlinks . Being an industry expert can also naturally lead to mentions from third parties.

Therefore, topical authority is important for SEO as it can help improve your search engine rankings, increase website traffic, and enhance your brand reputation.

Strategy #1: Pillars of content and depth and breadth
Content pillars are broad topics that are consistently covered on the website.

They allow you to establish your expertise in a particular area, while covering subtopics related to it.




This comprehensive approach shows search engines that your website has depth and breadth on a given topic, further establishing your topical authority.

To increase the depth of your content, consider exploring different angles or perspectives on a topic. This could involve conducting original research, providing expert opinions or case studies, or incorporating multimedia elements such as videos and infographics.

On the other hand, content breadth involves covering a wide range of subtopics related to the main topic. This can include creating guides, how-to articles, listicles, etc.

For example, if you're a finance blogger, your content pillars could include topics like personal finance, investing, and budgeting. Under each of these pillars, you can cover various subtopics like saving for retirement, analyzing the stock market, financing a business trip , and ways to cut expenses. This comprehensive approach to content creation will help you establish your topical authority in the finance niche.

To find content ideas, you can use tools like Google Trends or AnswerThePublic. Simply enter a broad topic to find popular subtopics and questions related to it.