That's why we created the ROI Calculator. With it, you have a complete overview of costs, deadlines and operations involved in a project, obtaining valuable insights for decision-making.
In short, the ROI calculation itself is the percentage (%) of financial gain over the investment value. In other words: ROI = (project gain – invested value) / invested value . With an appropriate ROI calculation, your brand has access to valuable data listed below:
Current data about your business;
Investments that will be made;
Return on investment ( ROI ) analysis;
Payback time;
Internal rate of return (IRR);
Statistical graphs.
Oops…but what about brand value?
You may have noticed that, among the products of an ROI calculation , we do not mention phone number list philippines brand value. There is a reason for this. Marcel Ghiraldini, VP Growth & Strategy at Math Marketing , explains why this element is absent in a very didactic way (and with examples):
“There is no model (not even theoretical) that really shows the impact of brand value on sales conversion, or on the propensity to pay more for a product over a similar one. There is a strong correlation, as in the cases of Coca-Cola and Gillette, but Apple, for example, despite maintaining its premium product, has lost a lot of market share to Android. There are loyal fans, of course, but no one has turned this into a model of impact on future revenue ,” he explains.
According to the book Multichannel Marketing – Metrics and Methods for On and Offline Success , by Akin Arikan, insights evangelist for digital experience solutions at ContentSquare, there are many ways to build strong brand equity. Among them, advertising is perhaps the most obvious, but not the only one. Other elements should be analyzed, with appropriate measurement of their results to guide their management. See below:
Customer Experience:
Products and services, relatively speaking, have a greater impact on the consumer experience than marketing itself, but professionals in the field must remain vigilant to contribute as much as they can. After all, communication is an essential part of the experience.
An effective way to measure the quality of customer experience is through audience surveys, which can provide valuable information about customer satisfaction, product quality, and consumer behavior. You can also test your customer experience against your competitors.
Media strategies and digital influencers:
Getting the attention of the media and influencers for your brand requires a certain level of effort. It is a good idea to research the main influencers in the sector of the product offered in different media (this includes everything from YouTubers to columnists for online publications). The next step is to get them to talk about your brand, either through persuasion or sponsorship. The second method can be considered a form of advertising. The measurement of impact in the media is done through reputation management services.