Search in LinkedIn Sales Navigator

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LinkedIn Sales Navigator works a little differently. To search for companies, you need to go to the account tab.


From there, you'll notice that you have a lot more filters to play with. Plus, you won't be limited to LinkedIn's restricted database like you are with LinkedIn's free plan.

This means you'll have access to much more data, and with much more accuracy.

All you need to do is think about how you want to group your segmentation using the different filters.

Example
If you sell accounting software, you want to look for companies that are seeing +20% growth and are powering their accounting service at more than +10% year over year.

How to search for Linkedin companies on Google?
Sometimes you won't be able to find companies from Linkedin itself, or the process may be too long for what you need.

Another trick is to search for companies listed on LinkedIn using Google.

To do this, first you need to go to Google.

In the Google search bar, type this command [your companies name] + site:linkedin.com


This means that it will search for the exact name of your specific company from the LinkedIn vp purchasing officer email lists domain name, on Google.

If you want to automate this process, you could use a scraping bot or a Google Sheet query, for example… get creative.

How to reach companies with LaGrowthMachine?
If you've read all the way through here, you'll have understood how powerful prospecting is within LinkedIn B2B Marketing. But finding companies is just the first step. Now, what you want to do is reach out to leads within those companies.

To do this, you first need to choose a technique to find the leads that interest you within the company.

Example

If you are an SEO agency, you will want to target marketing or SEO managers based on the job titles of the people working at the companies you have recruited.

An effective way to do this is to run an ABM strategy: with Sales Navigator, you can easily extract leads with very specific filters (such as job title, seniority, etc.) from your already filtered list of companies.

When you've finished this work, you'll have a list of highly qualified leads.

Next comes the lead acquisition part.


With LaGrowthMachine, automate your outreach with a simple drag and drop!
There are two options:

Manually: This method works, but it is time-consuming and quite inefficient because you will be limited by channels. Also, your flow could get messy: you could lose follow-ups and therefore opportunities.
Automation: This method requires an automation tool like LaGrowthMachine, which is an investment, but also a huge help when it comes to B2B prospecting matters.