Twitter has one of the highest daily active users

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Ehsanuls55
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Joined: Mon Dec 23, 2024 3:33 am

Twitter has one of the highest daily active users

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If you want to reach your target audience with ads, the first thing you need to check is how many people see your ad campaigns when they are launched.

According to another Statista report , there are currently 179 million people using Twitter daily.

This means that it is easier to reach your customers through Twitter than on any other platform.

Twitter offers high engagement rates.
Engagement rate is a very important metric for advertisers.

Measures the number of active users who have interacted with ads by clicking on them or viewing them for a couple of seconds.

Twitter claims its users spend 26% more time looking at ads than on any other platform.

Also, 53% of people are likely to be the first to buy new products.

Twitter Ads are profitable.
A key metric for any social media advertising is cost per engagement.

We define engagement as user actions such as likes, clicks, shares, comments, retweets, etc.

The lower the cost per engagement, the more effective your ads will be.

A good advertising platform is one that doesn't hurt your marketing budget, and Twitter is one of vp r&d email lists them, if not the best.

Statista's report on Twitter's [CPC] and CPM suggests that it is one of the most profitable platforms for online marketers.

Now that we have seen why Twitter is so important for your business, let’s understand how to effectively promote your business on Twitter.

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How to use Twitter marketing effectively?
When people talk about Twitter marketing, they usually mean advertising. But there's much more to Twitter marketing than that.

There are many factors that influence your Twitter marketing campaign.

Here are some key steps you should take:

Optimize your brand
Your Twitter profile is a vital part of your company's online presence. It's one of the first things people will check out, so it should reflect your brand's values ​​and personality.

According to a Twitter report , people between the ages of 18 and 35 who use the platform are more likely to be passionate about a brand that aligns with their culture than any other platform.

And with the right business marketing strategy, you can effectively establish your brand on Twitter.

Here are some tips to optimize your profile and make sure it stands out from the crowd:

Audit your account:
A Twitter audit helps you see how well your tweets are aligned with your social media goals, whether your account is gaining real followers or just bots, and benchmarks content performance and key metrics like engagement, traffic generated, and replies.

You can see which tweets are getting the most engagement and what type of content your audience wants to see by checking your Twitter Analytics .

Use this information to create a plan that will drive the most engagement and reach for your profile.

Use a good profile photo:
Profile pictures are the first thing people see when they visit your Twitter profile.

And a good profile picture helps you to be easily recognizable, establishes your identity and gives the first impression of yourself, so a good Twitter profile picture consists of the following:

Make sure your profile picture is memorable: Most brands use their company logo as their profile picture because it helps cement their brand identity with every tweet they post.
Please use clear high definition image and avoid blurry images.
Use a plain background. A bright background can overshadow what you want to portray in your profile photo.
Your image aspect ratio must be 400x400 pixels and in JPG, GIF or PNG format.
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