Maintain the traffic and potential SEO value associated with the original link by creating a new page at the broken URL. This gives visitors another route to access the desired content and keeps link juice flowing to your site.
To use this method, you will need:
Discover the type of content originally linked to the anchor text.
Create a new page on your website that offers similar or related information. Use a relevant URL that bank email list matches the broken link.
Update any internal links pointing to the broken URL to also point to the new page.
Use built-in analytics to ensure that the new page effectively replaces the broken link.
Hire professionals for personalized assistance
If you have an influx of broken links, consider contacting the ultimate in backlink checking: an SEO link building agency for help.
They have qualified link building specialists who can perform a broken link audit, as well as:
Identify healthy backlinks
Fix Broken Backlink URLs
Discover any tracking errors
Backlink professionals can also provide or facilitate practical strategies to get your link building strategy back on track.
Another advantage of working with link building experts? They can help you land new guest posting opportunities so you can expand your link building strategy.
They can also assign you expert writers to naturally incorporate your backlinks and write your content for you. Not only will this save you a lot of time, but it will also help you get more do-follow links. Digital PR writers have a knack for incorporating your links in a natural and valuable way, so that you have the best chance of getting that precious link juice flowing.
Conclusion
And that's all about broken backlinks.
We hope this guide has provided you with the information you need to audit and update your backlinks so you can preserve your SEO efforts. Don’t forget to print it out, bookmark it, and share it with your SEO team to come up with a plan of action.
Below we summarize the five tips we shared today:
Perform a backlink audit
Send an edit request to the editor
Set up 301 redirects
Create a page on a broken URL
Hire professionals for personalized assistance
That's all for now, SEOs.
Go for success!
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