Are you ready to use topic clusters to improve your content strategy and build topical authority?
We have the perfect guide for you.
Read on to find out
What are thematic groups?
Why you should use them
How to use them
And how to create thematic groups for SEO purposes
Let's get started
What is a topic cluster and how does it apply to SEO?
A thematic cluster is an interconnected network of articles and web pages around a central betting email list theme.
With topic groupings, brands can dig deeper into core topics that interest their audiences, improve their site architecture, and improve search engine rankings .
Having a solid site architecture is crucial to supporting topic clusters. It's the only way search engine spiders (and your target audience) will discover you.
By organizing your blog and site into topic clusters, you can provide a clear and logical structure. This makes it easier for search engines to recognize the relevance and authority of your content within the broader topics you've chosen.
A prominent example of this strategy in action is Young and the Invested, a site dedicated to demystifying finances for parents, caregivers and children.
Young and the Invested skillfully uses topic clusters by creating engaging content around financial-related topics that their audience struggles with, focusing primarily on promoting financial literacy.
For example, one of the main topics is "investment strategies", with supporting subtopics such as:
How to invest as a teenager
12 Best Types of Investment Vehicles
4 Best Ways to Invest $1,000 for a Child's Future
Topic Cluster – Youngandtheinvested
Source: Youngandtheinvested
By strategically interlinking these articles and pages, Young and the Invested ensures that search engines recognize the depth and breadth of their expertise in financial education. This, in turn, increases their visibility and credibility in the eyes of their target audience.
And speaking of credibility...
Why use thematic groups?
Creating content groups not only gives an organized and structured look, but also helps satisfy Google's EEA system , which stands for:
Experience
Experience
Authority
Reliability
Google Quality Raters uses EEA to determine the quality of your site's content.
It's simple: If your content doesn't satisfy EEA, you'll have a hard time convincing Google that your site has "topical authority," which means it won't rank high for keywords in your niche.
EEAT - Google Quality Raters uses it to determine your site's content quality
Source: linkedin
And if you're in a competitive space, this is a big problem.
In highly competitive niches, using topic clusters is a powerful SEO strategy that can significantly improve your brand's online presence.
Take Breadcrumbs, a leading lead-scoring software company, for example.
By creating an entire topic group focused on data-driven lead scoring, Breadcrumbs has established itself as an authority on the subject.
Their website is packed with informative content on lead scoring, covering subtopics such as top-performing scoring models, lead scoring automation, and best practices for lead scoring.
This content hub not only improves the user experience, but also signals to search engines that Breadcrumbs is a reliable source of lead scoring insights.
Breadcrumbs - a leading lead-scoring software company
Source: breadcrumbs
How to use topic clusters for SEO purposes
Use topic clusters to determine the main topics and subtopics that your blog will be known for.
You will start by choosing the central themes.
Next, you will identify the related topics to be included in each core theme or "pillar." Each pillar with related topics will be considered a content cluster.
Be sure to optimize your pillar topic pieces and their companion articles with relevant keywords to encourage higher SEO rankings .
You can also create other content assets and lead generation campaigns around your topic clusters.
We'll talk about lead generation later.