How to build a process for your digital sales?

[Ehsanuls55]

If you want to know how to set up your own digital sales plan, you've come to the right place.

Here's a quick rundown of what you need to do:

Define your buyer persona;
Define your sales channels ;
Choosing the right tools
Get clear insight, reporting and feedback
Below are the step-by-step details.

Step 1: Define your buyer persona
The first thing to do is define your buyer personas.


To define your buyer personas, start by gathering data about your current customers. Look at administration directors email list their demographics (age, gender, location, job title), interests, and spending.

Step 2: Define your sales channels
Thanks to the work you've done above, you should now know which digital channels you can find these leads on.

In the B2B sector, to achieve a first interaction with your sales lead, you will probably use LinkedIn and Email Marketing , but also Twitter or Whatsapp , depending on the case.

The most effective way to contact them is to build sequences using the multi-channel feature .

If you use LaGrowthMachine, when you upload a B2B lead list, we will automatically collect various data about your lead, such as the company they belong to, their phone number, personal and professional email, etc.

This way, you can set up more personalized campaigns to reach them through different digital sales channels.

Step 3: Choose the right tools for your digital sales
There are many sales automation tools out there , but we firmly believe that LaGrowthMachine is the best when it comes to digital sales.


TheGrowthMachine is one of the few tools that allows you to personalize your messages at scale without using Mail Merge.

This means you can send thousands of personalized messages in just a few clicks, without having to create each message manually.

It also features a real-time reporting system, so you can track your KPIs minute by minute and make changes to improve your results as the campaign progresses.

And finally, GrowthMachine allows connectivity with any other tool, such as CRMs, for example.

Step 4: Get clear insight, reporting and feedback
There is no effective digital sales process that does not have a detailed report about its performance and results.

We recommend that you use tools like Google Analytics, Mixpanel, and reports from your CRM to get the clearest view possible of your sales performance .

This way, you will understand whether the process you have established is working or not.

And if not, you can improve your weak points and change them to obtain better results.