10. Neglecting monitoring and analysis
Finally, I will end with one of the most fundamental points in my opinion. Don't forget the importance of monitoring and analysis. Indeed, measuring the performance of your SMS campaigns will allow you to identify what works and what can be improved. Monitor all the indicators at your disposal and enter into a logic of permanent test and learn.
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Finally, don't hesitate to launch A/B testing sessions to clearly refine your strategy and determine which approaches influence your conversion rate. Your short- and long-term results will only be better!
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Up to you !
I sincerely hope that these few tips have been useful to you and will allow you to get off to a good start with SMS, if you haven't already. And in conclusion, I will only say one thing: as with any marketing action, test, experiment, iterate, document and sharpen your strategies based on your analyses. This is the royal road to campaigns that speak to the hearts of your customers as much as they boost your turnover. So, it's up to you!Our ideas for competitions to celebrate Mother's Day
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Emma
Published on
29/3/2024
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