What is storytelling ? We have all heard this term before, especially when we work in marketing or content generation departments. In this article we will see that storytelling is more than just telling a story .
Storytelling is the action of telling stories to your audience but with the important purpose of creating emotional bonds, which also communicate the values with which you want to be identified as a brand .
When defining what storytelling is, we must emphasize that it is about connecting emotionally mexico number for whatsapp with our audience, offering them a story that awakens some emotion in them.
Storytelling is one of the most popular communication tools today, as users are increasingly demanding of content creators, not to mention brands .
They want more human, closer content that makes them feel something so strongly that they want to share it with others .
The great advantage of storytelling is that it allows us to associate our product or service with certain feelings, to generate connection, trust and loyalty.
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What is Storytelling: Origin
It's easy to be fascinated by a good story, whether it's a tale shared by someone you know, a movie, or a book.
There is something that makes us connect, that invites us to feel identified - perhaps not with the whole story - but at least with part of it.
At the end of the day, no matter what we do or how we like to spend our time, we are storytellers by nature .
Human beings are social, we need to communicate with others. And it has already been shown that man developed oral language long before writing, for example.
Of course there will be those who do it better than others, depending on the creativity and skill they have.
But ultimately we are all storytellers. Not because we know how to do it, but because expressing ourselves is ultimately a necessity for everyone .
The importance of using storytelling in our business strategies is to humanize our brands. If we all love a good story, why not create one especially for our clients.
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What is Storytelling: Benefits
Creating a more human connection
Since storytelling is not a traditional way of communicating or selling a product, it helps audiences perceive a brand in a more human way.