The Evolution of Marketing Analytics

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However, the general context is one of scarce resources, which requires directing efforts towards certain strategies, according to the marketing objectives at the time. Furthermore, paid media campaigns generally ask the advertiser to define a marketing objective, which can also be divided between traffic or conversion. Therefore, many companies are faced with this question: traffic or conversion? And the answer tends to be: let's focus on conversion.

In hubspot's state of marketing report, you can see that companies bc data china user list are more concerned with generating leads, not traffic: acquiring traffic for your blog those who focus on optimizing conversions are not wrong: after all, they represent effective results for the brand, such as a sale, a contact or a lead. To achieve this, some strategies aim to make forms leaner, create landing pages, include ctas and carry out a/b tests, for example.

But all of this requires an analysis of metrics and user behavior to identify areas for improvement and not make changes that end up harming the results. These measures are essential, there is no doubt. You need to improve the path to conversion to generate more leads and customers. However, all this optimization effort can generate few results if you have little traffic.