Credibility as a driving force for B2B business generation

[Ehsanuls55]

An SME that enters the corporate market must go through different phases. And if it aspires to grow and remain competitive, it must gain “layers of credibility” that will impact its ability to attract and convince new clients.

But what is credibility? How is it built? How does a company that is just entering the market transmit confidence? That is what this article is about.

Credibility and trust
Trust is a result. Credibility is an attribute. Something is credible and that is why it generates trust in me. Trust is beyond my control, it happens in the other person, in the client. Credibility, on the other hand, is within my area of ​​influence: it is something I can build.

As professionals, from the moment we begin our careers, we are building credibility or diminishing it. Consciously or unconsciously, we are doing it all the time.

When a group of professionals who are experts in a field decide to join together to create a company (a new brand), their entire business depends on the credibility they have in their network. If partners are credible to their professional finance directors email list network, they will have a better chance of generating trust.

That is why the credibility of partners in a startup is so important: because the first businesses of this nascent company will be the result of the ability of these managers to generate trust.

If the company lives up to the trust its customers place in it, it will be able to continue growing. And if it does, it will need to grow even more. There will come a time when the founders' network of contacts will be exhausted and will no longer be able to continue being the engine of growth for the company. And at that time it will face a great challenge: how to create a brand that transmits trust, without depending on the founders and their network of contacts.