11. Create a keyword map
Once you have identified your target keywords, you need to place them on your website pages and identify any gaps.
Our keyword mapping guide defines it like this:
In its simplest form, keyword mapping is a framework for country area code philippines the keywords you've chosen to target that reflects the structure of your site. Generated through research, the ultimate goals of mapping are to help you figure out where to optimize, what content to create, and where you can add new pages to attract more traffic.
— Andrea Lehr
It's important to make sure you're targeting the right pages with the right keywords. The guide can help you get it right the first time and use it to boost your strategy.
12. Analyze the intention of the positioned pages
You need to make sure that the content on your page matches the intent of searchers.
Therefore, you need to spend time analyzing the pages ranking for your target terms and make sure your content fits.
Let's say you're looking to rank for a term nationally. You'll get keywords with high volume and realistic difficulty, but if the search results return local results, you're not going to rank high.
If you don't understand the intent of the content Google is ranking, you won't be able to make sure it fits.