CTR and Click Share Clicks and CTR By Suggestion

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15% of all traffic from the Google homepage comes from Google's suggest function, and the further down the suggestion chain you go, the better your traffic converts. So, when we look at our example of suggestions for "seo", we see this: SEO Suggestions Based on network-wide statistics, SEOmoz should see a very small portion of their Google homepage traffic (0.67%) coming from the suggestion, but if SEOmoz ran ads, this traffic should click on them at a 1.


58% rate. An interesting statistic, and while it m russia email list ay support the idea that less tech-savvy people are more likely to click ads, you can also interpret the findings to say that people with more general searches are more likely to be open to suggestion. Where you want to end up on the suggestions list depends on what you want to gain from it - you can use it as a driver of a decent amount of traffic, or to drive a small amount of more highly converting traffic.




There's always debate: when conducting your keyword research, should your strategies focus on your big head terms, or those wide-ranging tail terms? We've invited one of our best mozMates, Will Critchlow of Distilled, to join us for a look at how to balance your keyword strategy. A major factor in designing your strategy needs to be analytics data. As Will discusses, many people find that analytics show most of their conversions coming from branded keyphrases, but this doesn't adequately reflect the search path people are following before they make a latent conversion.