The main criterion taken into account is the level

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One of the actions taken to follow this path was the change in the way the post display hierarchy is defined. If before the timeline followed a chronological order, today, the criteria are somewhat more complex. Simply put, what defines the people who see your post is the social network's algorithm.

of engagement. For Instagram, a post posted an hour ago that chinese overseas british number user list generated a lot of user engagement is more relevant than one posted a few minutes ago that was simply ignored. In other words, posts that don't motivate comments, likes or shares gradually end up disappearing. , disappearing from your followers’ timeline.

We don't even need to talk about how this harms the strategy, do we? But if chronological order is a thing of the past, why does time matter so much? As soon as new content is posted, the algorithm displays it to users who have good levels of engagement with the page in question. When followers quickly engage with the publication, Instagram receives a signal indicating that it is valid to display it. it to other, less engaged accounts.