Convert Bottom-of-Funnel LeadsAs your contacts

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These emails would have a different communication, regarding the type of service why they showed interest in the site. Some examples of nurturing emails include: personalized communications; success stories; User-Generated Content (UGC, or generated content by users); free webinars. Some companies will nurture leads for a few days, while others will do so for months. The length of your sales cycle will determine how often and for how long you need to nurture leads.

approach the bottom of the funnel, they should be almost ready fantuan data user list to convert into customers. You've attracted them to your website, turned them into leads, and nurtured them into prospects. Now, it's time to seal the deal. Those who will be most likely to generate conversion are the closest contacts, such as those individuals who abandoned their e-commerce cart or didn't finish filling out an opt-in form.

You can redirect these contacts with an email that encourages them to pick up where they left off. Additionally, it's worth finishing your email marketing funnel by adding emails with urgency triggers, such as informing that the product or an offer is available. about to close. This will encourage any of your contacts who are close to making a purchase to finally close the order.