Increase your conversion rate by increasing your CVR

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6 Times the number of conversions in just six months since the start of the project. Scroll360's website was originally a "site that relied on advertising to generate conversions," and was structured in such a way that conversions could not be achieved without spending on advertising to generate traffic. In addition, tracking of users' behavior on the site showed that they were moving directly from the website to make inquiries, and another issue was that "only users who knew about Scroll360 were being acquired.


" As mentioned in this article, they improved awareness chinese overseas british phone number list according to the target, expanded potential users, and reviewed the site from the user's perspective and conversion flow. As a result of making about 20 improvements in total, the number of sessions and conversions from content articles has improved significantly compared to the previous year. In particular, in terms of advertising operations, we implemented optimization of the destination page after clicking on the ad (LPO), which led to results such as a decrease in bounce rate.


Specifically, measures such as predicting the likelihood of users abandoning the site through A/B testing and improving page speed have been successful. Based on these results, Scroll360 is now challenging itself to further increase the number of sessions, conversions, and lead customers . It has caught up with its benchmark competitors and is now in the "overtake" phase. For more details, please see the link below. It is an interview article with Scroll360 and Nile representatives.