The next purchasing behavior model

[rifathasann]

" When I properly evaluated my content marketing, I found that it contributed more than twice as much as I thought it would. By simply using the features of Google Analytics, you can effectively visualize the level of contribution. \The end of UA is approaching! If you haven't installed GA4 yet, check out these materials! / Work Procedure 1. Create a "Custom Channel Grouping" First, let's create a "Custom Channel Grouping" so that we can compare content groups.


First, click Management from the menu, and chinese overseas europe phone number list then click "Custom Channel Grouping" in the view. step1 Next, click "+ New Channel Grouping" and add a "Custom Channel Grouping". step2 On the Channel Group Settings page, click Define New Channel. step3 Define the rule by selecting "Landing Page URL" and specifying the content category in the URL. step4 Now you can create a "Custom Channel Group". 2. Use the attribution model comparison tool Next, let's use the Model Comparison Tool to see the contribution of actual content.


First, open the Model Comparison Tool. step5 The model will be set to three points: "start point," "linear," and "end point." step6 Change it to the "Custom Channel Group" you just created. step7 3. Check your contribution Finally, check the contribution. The number of conversions is allocated according to each model. step8 Starting model The value of a conversion is assigned to the content that the user who converted first encountered or had first contact with.