1.- Enrichment of meta-tags: titles and descriptions
Two of the most important sections in both SEO and the feed are the meta titles and meta descriptions.
It is important to include the right words to appear in the top positions and at the same time achieve a good CTR.
In SEO we seek to include relevant keywords to have many more options to philippines cellphone number position with them in the meta title, while trying to increase the CTR thanks to the meta description.
To find the right keywords, we use tools like SEMrush during the analysis.
Google Shopping on Black Friday - SEMrush Site Audit
After implementing these changes and letting some time pass, we analyze the Search Console data to see if the CTR has increased.
Google Shopping on Black Friday - CTR Search Console
And we act accordingly based on the data provided, approving changes or continuing with testing and modifications.
In Ads, as we have mentioned before, after making the appropriate changes we will be able to have the right keywords in the metas and this will mean activating the campaigns for the right keywords, while at the same time we manage to increase the quality score and the relevance of the ads in the cases that interest us.
2.- Implementation of structured data on the website
Structured data will allow Google to better understand our website, as well as helping to display information in the SERPs that may be key for the user.
For implementation we can use two key tools:
Structured Data Markup Helper
Using this tool, we can generate the necessary code for each of the elements and sections of our website where we consider it important to improve this field.