As we have explained previously, one of the best benefits of Google Analytics 4 is its ability to measure, by default, interaction events thanks to the enhanced measurement option. In addition to page views, we can measure these events: outbound clicks, content downloads, internal searches, scrolls or interaction with video .
So, today we're going to tell you how to measure these taiwan telegram video engagement events and outbound clicks and how to visualize the results .
How to view video engagement event metrics
To get video engagement events in Google Analytics 4, you first need to make sure you have implemented video event tracking on your website or app. This can be done using the Google Analytics tracking code.
Once tracking is in place, you can access video engagement events in the Events report in Google Analytics 4. In this report, you can see the number of times videos were played on your website or app, as well as the percentage of completed plays and the average watch time.
To measure video engagement events in Google Analytics 4 and generate a report to view the results , follow these steps:
Make sure you have implemented video event tracking on your website or app . You can see this by going to Admin > Data Streams > Enhanced Measurement and make sure you have it checked and review which events you are measuring:
GA4 Video Event Tracking Implementation
GA4 Enhanced Measurement Events
Access the Reports section of Google Analytics 4 and go to the Engagement > Events tab: