This is a very important aspect to aim for. Those you think are your competitors may not actually be your competitors. Look at and analyze the keyword rankings of several of your competitors and compare the domain authority (DA) of your site with that of your competitor.
You should always be aware of how your website is doing against the competition. This will help you have a great SEO strategy. Compare your website's ranking history and monitor your competitors' rankings and keyword strategy.
As a reminder, you should also be looking at keyword rankings on your website. This is one of your top priorities and responsibilities this year. Consider which pages you want to rank for certain keywords and which ones you would like to remove.
Video and image search
According to the latest video consumption data, video is part time data the first source of information for the majority of audiences. Visual search optimization is emerging as a potential opportunity to optimize your images using alternative image tags and data to annotate your images.
People also ask
A recent study of 2.5 million search queries found that Google’s “People Also Ask” feature now appears for around 48.6% of searches. With its prominent position at the top of the SERP (and often above position one), everyone will want to get their content ranked in this highly coveted SERP feature.
To get there, you need to have answers to common questions in your content. Look at the SERPs or another keyword research method and find keywords that are long-form questions among your audience. Then, provide comprehensive answers, including the questions in your H2s, H3s, and H4s, or add a FAQ section. This strategy will be a great way to gain more visibility at the top of the SERP in 2022.
It's more important than ever to optimize your content for mobile devices, as Google introduced what's called mobile-first indexing in 2019. The search engine prioritizes the mobile version of a website when ranking content because it's considered the "primary" version over the desktop version.
Luckily, Google makes it easy to check the performance of your mobile site with their free mobile-friendly test. You can also use Google’s Mobile Usability Report to find out if there are any issues with your mobile website and what you can do to fix them. These tools will help you find and fix mobile usability issues on your website that could be hurting your SEO. The majority of users use the internet on mobile devices for the majority of the day. That’s why you need to make sure that your content is well-optimized there.
Having a beautiful website at first glance means nothing if you haven’t built the right SEO strategy. When creating a website, an SEO strategy is of utmost importance, as your website will be the fruit of your efforts. Get to know your customers, build your overall strategy. And last but not least – create quality optimized content that fully meets the needs of your users.