The advantages of Email Marketing are far better than any other form of marketing.
It allows you to enjoy a better return on investments by australia whatsapp number developing direct and deeper relationships with a wide range of customers, and that too at significantly less cost and time.
Email marketing
Here are a few of the main benefits of Email Marketing:
S.NO Benefits of Email Marketing Description
1 Cost Effective The first and foremost benefits of Email Marketing are that it has a meager cost compared to other mainstream marketing channels.
You may need to invest in a good Email Marketing tool to help you automate, track, and evaluate the Email Marketing results.
But, if you compare it with the number of emails you can send, the cost of tools is significantly lower.
2: Helps in Increasing Brand Awareness When you send emails, the customers are directly exposed to your business and brand.
The strategically designed email templates and targeted content help in creating brand value.
This helps in keeping your brand top of the customers’ minds.
Hence, if they want to buy a specific product or service.
They can easily recall your brand, and your business has a better chance of converting those leads into paying customers.
3 Segmentation of Contacts One of the other benefits of Email Marketing is that you can segment the customers based on location, gender, preferences, and other criteria in a different email list and send targeted content to those lists based on their preferences.
For instance, if you have a sale in a particular outlet, you can send an email notifying you about the sale only to those in that area.
This gives you complete control of what you want the customers to see rather than using the same marketing content for the audience.
Segmentation helps ensure higher conversion rates since it allows you to personalize the message according to the audience’s needs.
4 Allows you to Integrate an Easy Call to Action Email Marketing is one platform that allows you to integrate an easy call to action with links that can redirect straight to the checkout.
It is a great advantage of Email Marketing which allows the customer to buy the product in just two clicks
5 Ease of Creation You do not need specific technical skills to run a successful Email Marketing campaign.
You need to get hold of the functionalities of Email Marketing software to create impressive emails using templates, logos, graphics, and videos.
Most tools come with easy drag-and-drop options to help you create visually appealing emails in just a few clicks. You can even send simple text emails also using these platforms.
6 Analyzing the Results of Marketing Efforts You cannot take full advantage of your marketing efforts if you do not measure the results periodically and take corrective action from time to time.
Hence, another key benefit of Email Marketing is that it allows you to measure the results of your efforts in terms of valuable metrics like delivery rates, open rates, click-to-deliver rates, and subscriber rates.
This helps you understand the customer’s preferences and interests.
You can measure the result using the Email Marketing tool that you are using and find the information to which the customers are more responsive.
This helps prepare a better strategy and plan to target the audiences more successfully.
7 Easily Shareable No other marketing form is as easy to share as Email Marketing.
The audiences or subscribers can easily share the deals, offers, or promotions with their friends and family by simply clicking the forward button.
Also, the subscribers sharing your content act as your brand evangelist who introduces your brand to a new market, and in this way, your brand gets more exposure and credibility.
8 Immediate Results You can see the Email Marketing campaign results within minutes of sending the first email.
For instance, if you are putting up a 24-hour sale and sending that info to the leads through emails, it creates a sense of urgency in their mind and motivates them to take action quickly.
9 Higher Return on Investments The best Email Marketing benefit is that it is very cost-effective. You can see excellent returns with less investment through email marketing than other social media platforms.
10 Global Reach With Email Marketing, you can reach the target audience regardless of where they are and what time zone they live in.
You can reach out to them directly through their inboxes.
So, they are no certain boundaries for reachability to audiences.
11 No Limitation on Amount of Content Unlike social media channels, there are no restrictions on the amount of content you can share with the audience through Email Marketing.
But, it is the best practice to keep the message short of gaining more attention from the audience.
12 Helps in Encouraging Two-way Communication with the Audience One of the Email Marketing benefits is that it does not necessarily have to be a one-way communication.
You can create your content in such a way that it instigates the dialog between the two parties.
But, make sure to respond to the emails on time to improve credibility.
13 Ensured Delivery Unlike search engine optimization and social media platforms that use some algorithm to decide the reachability of the content on specific parameters, there are no such roadblocks in the case of emails.
If a user has subscribed to receive email notifications from you, they will indeed be delivered to that person.
14 Helps in Driving Conversions and Boosting Sales The targeted content and strategically used call-to-action buttons help persuade the audience to buy your product.
This helps in converting potential leads to paying customers.
Case Study on Benefits of Email Marketing
Here is a case study that will help you learn about the advantages of Email Marketing
About the Big Cup Little Cup
Benefits of email marketing
The company is “Big Cup Little Cup”. It is an online retailer of Nespresso Compatible coffee capsules that focuses on delivering high-quality products to customers.
Business Objective
Their main business objective of using Email Marketing was to attract the audience to drive higher traffic to their website to convert those leads into customers.
Challenges Faced
The Big Cup Little cup was a new brand in the market with a minimal budget. They wanted a strategy that could deliver incredible results with that small budget.
The Strategy Adopted
Their first and foremost aim was to increase the number of email subscribers and conversion rate of the website visitors.
For this purpose, they decided to move the newsletter sign-up box to a prominent position “above the fold” on their website.
They also made the following changes to the emails they were sending out:
An automatically triggered welcome email was set up. So, every new subscriber used to receive that email.
A discount of 15% was offered on the first purchases.
They created a three-stage nursery program for first-time customers.
The automatically triggered welcome email informed the subscriber about the 15% discount on the first purchase.
This helped persuade the subscriber to place their first order and take advantage of the discount as soon as possible.
This email design gave them fantastic conversion rates.
The three-stage nursery program was created to help in improving the customer experience and making them more aware of the brand:
1. The first email provided the audience with recipes and tips for making the perfect coffee.
Benefits of email marketing
Email marketing subject line
2. The next one explained the procedure for recycling the coffee capsule packaging.
Benefits of email marketing
Email Marketing Content
3. And the last one talked about some facts about the coffee with a subtle sales message and persuaded the subscribers to try the different kinds of coffee.
Benefits of email marketing
Big cup little cup email marketing
The emails were sent at a gap of 7 days with different subject lines and content to see what content performed the best.
Results Achieved
This email campaign had tremendous success.
The coffee brand saw almost 4x times growth in their revenue, with 20% of the conversions due to the Email Marketing campaign.
The welcome email helped them achieve an average conversion rate of 33% and earn almost £12.59 revenue per email, and the nursery program achieved an open rate of over 60%.
The company then started a new program to avail more benefits of Email Marketing wherein they started sending emails to the existing customers to remind them to re-order coffee capsules from time to time.
Learnings
Sending the right message at the right time to the subscribers can help you achieve desired results.