Case Study: Complete online presentation of the Agra, Vinaria and FoodTech exhibitions at the Plovdiv International Fair

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Agra, Vinaria and FoodTech are established international events at the Plovdiv International Fair. Agra is an agricultural exhibition, which is the largest economic event for agribusiness in Southeastern Europe. Vinaria is considered the most prestigious in its sector, as is FoodTech for the food industry. Every year the three exhibitions are visited by over 40,000 visitors within 4 days, including specialists in the sector, entrepreneurs and amateurs.

Marketing part
Online ads on Facebook, Instagram, YouTube and Google Display Ads
In the last year, the marketing of the Plovdiv International Fair rcs data poland to focus on its online presence with a desire to increase the number of visitors and attract attractive and innovative exhibitors in the industries.

To achieve this goal, we took on the task of presenting the upcoming exhibition in the best possible way and to a large circle of target users.



What did we do to reach the maximum number of users and exhibitors?
We created a complete new concept of the vision of the three exhibitions;
We created a comprehensive strategy to reach consumers online;
We created Facebook events and promoted them for users to interact with;
We regularly interacted with users in each of the Facebook events;
We created Facebook campaigns to reach the three exhibitions;
We created numerous creatives with slideshows, instant experiences, and viral banners;
We created graphic videos presenting the exhibitions;
From these, we created a YouTube campaign, divided into ad groups for each focus category of users for the exhibitions;
We managed Google Ads campaigns by creating banners in various formats and targeting ads on different sites based on user interests and site topics;
We used the Easy Ads platform with an HTML banner created specifically for the exhibitions for greater user interaction;
We managed cross-campaigns between Facebook, Instagram, Google Ads, and YouTube channels;