What goals could be:

[sumaiyakhatun26]

I won't go into detail about these tools. If you're not familiar with them, Google them - there are hundreds of articles written about them.

After you have researched your user and built their journey, you need to understand at what stage of decision-making they will be in touch with your texts: Awareness, Familiarization, Consideration, Purchase, Loyalty. The goal of the content depends on this, as well as on the stage of the product's life cycle: is the audience already familiar with the product or do they still need to be taught the culture of consumption and shown the benefits?


attracting new customers;
lead generation;
development of brand awareness;
increasing loyalty;
traffic attraction;
reactivation of passive clients;
upsell and cross-sell;
employer brand development or something else.
What to write and where to publish
Once the goals are set, you can move on to planning your text content. The first tool that uk rcs data comes to mind is the 4P concept: Product, Price, Place, Promotion. In our case, we’ll just replace price with value.

Product
To understand what your content will be about, i.e. develop a product, analyze search queries and results on your topic, study thematic resources. The main thing is that the product should be consistent with the goals you have set: for example, to attract customers, the text should correspond to commercial queries or those close to them, and have a link to landing pages.