Car Dealership Sales Trends in 2022

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Sales Trends for Car Dealerships
Keeping up with the main sales trends for car dealerships helps with decision-making, creating promotional campaigns and implementing new technologies that make your routine easier.

The last two years have been full of significant and challenging changes, mainly due to the change in the way people research and buy products. The recent pandemic combined with social isolation has strengthened virtual commerce while requiring a restructuring of strategies for those who depended on 100% physical stores.

Furthermore, innovative platforms have emerged, others have evolved and rcs data turkey that were previously little discussed, such as cybersecurity and data protection (LGPD) , have become fundamental in any type of company.

To help you understand all these transformations, we have prepared a list of the main sales trends adapted to the world of new and used vehicle resale.

Track sales trends for car dealerships
Social selling: social media in favor of sales
Social selling is basically using social media to engage with and sell products and services to potential customers. To do this, you can invest in content that engages users, such as informative videos on YouTube and TikTok , ads on Instagram and Facebook, and other strategies that increase your brand's impact digitally.

To choose the right channel, first of all, evaluate who your target audience is and the persona of your car dealership. After all, there is no point in directing advertising efforts to LinkedIn if your customers do not usually use this platform to learn about new products or do business.

CRM and personalized sales
Having a CRM for car dealerships is in line with an increasingly present trend in commerce: the customization of sales strategies . Each consumer is unique and so should be the sales team's discourse.

But where does CRM fit into this type of action? By gathering and organizing all the data collected from leads and customers who have contacted your store, whether two months ago or in the last few days.

A platform aimed at vehicle resellers , such as Revenda Mais, allows you and your Sales team to access relevant consumer information in just a few clicks, such as the desired vehicle, the anniversary date of the last car purchase and other data that helps in approaching this person.

With this information at your disposal, you can better target a specific vehicle or facilitate a specific payment method. Everything is much more personalized for each customer .

Remote payments
PIX has established itself in Brazil as an efficient and secure payment method. Created in 2020, this format moves billions of reais every month. In March 2022, for example, the largest number of transactions took place since the implementation of PIX: 1.6 billion. The data is from the Central Bank .

If you haven't yet adopted this method in your car dealership, you may be missing out on opportunities. PIX can be used to pay the difference between a vehicle purchased in exchange for another, to purchase an additional service in your dealership, or even to pay suppliers and partners.

Also read: Salespeople's soft skills: what to consider when hiring