But other forms of digital data transmission and processing, such as mobile telephony, electronic customer databases or accounting software , are also used in this field.
Digital marketing agency or advertising agency leads us to ask ourselves how far the power of electronic commerce reaches and above all what electronic commerce is, what are its advantages and disadvantages and what are its current trends.
What is e-commerce?
In addition to the actual purchasing processes, e-commerce includes whatsapp singapore number the processes that enable a purchase to be initiated and processed. An online shop functions as a central sales platform where potential buyers can not only browse the product range but also place orders and pay via a dedicated digital system. An electronic merchandise management system records the product sold and updates the stock. An RFID chip tracks the shipping route. Finally, CRM systems enable you to manage your customer relationships well.
In a narrower definition, e-commerce is therefore a part of e-business. This includes all automated business processes that use electronic information and communication technologies. The use of these highly automated business processes makes work more efficient and increases turnover.
Digital technologies form the basis for the development of e-commerce . Various technologies can be used here: the spectrum ranges from simple radio technology (e.g. Bluetooth) to very complex systems based on artificial intelligence (AI). In addition to communication technologies via the Internet and telephony, electronic databases, word processing programs, social networks or television, payment transactions via online banking and chatbots for customer service are also used as advertising channels.
Features of e-commerce
For businesses, the goal of e-commerce is to streamline sales processes in order to generate more revenue. The aim is to make all business operations more efficient and reduce associated costs. Companies have gained new sales channels via the Internet through online stores, commentaries , marketplaces (e.g. Amazon) or by building an auction website (e.g. eBay). Thanks to social media, web advertising, newsletters and automated CRM systems, merchants can gain new customers and improve their relationships with them with relatively little effort.
E-commerce is intended to increase your efficiency. For example, it speeds up the sales process. Customers can easily browse the range from their smartphone or personal computer and place orders at any time. Computer-assisted systems automate processes and thus save time. At the same time, personnel costs are also reduced.
E-commerce allows for any type of commercial transaction. The latter can be carried out both in B2C (business-to-consumer trade) and in B2B (business-to-business trade).
Advantages of e-commerce
Businesses can benefit from e-commerce in several ways. Here are some of its great advantages:
Bridging distances: The Internet enables retailers to avoid being dependent on a fixed point of sale. They can enter new sales markets in regions around the world. Although the distribution of material goods still requires the expansion of logistics capacity, the opening of new locations is not necessary. The communication facilities offered by the Internet often reduce some business travel needs. From the consumer's point of view, the advantage of e-commerce is that they can choose from a wide range of products and compare quality and prices directly.
Faster purchasing processes: E-commerce allows for delay-free purchases. Buyers no longer need to go to the store to buy their products. Instead, they can place orders 24 hours a day from home or from any computer or mobile phone. Dedicated systems immediately send an automatic order confirmation. From a sales perspective, it is very easy to offer and manage your services online. For example, a travel agency can easily advise people interested in a destination and process reservations.
Reduced transaction costs through e-commerce: E-commerce can potentially avoid the need to rent new stores and warehouses. Inventory, cash register, and other systems designed specifically for online store management automatically track inventory and cash flows.
Omnichannel and multichannel marketing: if the situation allows, it is worth having an online and offline presence using all the channels at your disposal. If you use an online store, social media and your own business, consumers will have more touchpoints to go to in order to access your offer.
Widespread advertising: Social media, blogs, and corporate websites offer inexpensive ways to draw attention to offers. Companies active on Facebook especially benefit from the broad reach of this network. SEO marketing and advertising agencies in Dubai can be developed effectively with an advertising budget that is usually much smaller than that of traditional ads, such as those printed in magazines or broadcast on television. In addition, online advertising is easier to customize than traditional advertising.