Content is the fuel of a good B2B Marketing philippine phone number lookup Strategy. A B2B content strategy that helps, educates and “destroys fears” is the big difference between those brands that are engaged and those that are not.
There is no doubt that companies that work with creative and helpful content have much less difficulty getting meetings with their salespeople and are better able to maintain their prices.
When we talk about content, we must clarify that Content is not just talking about my brand or my products, it is not just “3 posts a week on Linkedin” and it is not just “posting” other people's content.
We should all be very clear about this in the B2B world because deep down we all consume content and we know what engages us and what doesn't.
We talk about knowing what worries the audience, each Buyer Persona in particular and at what specific moment of their Customer Journey, knowing how to capture it in a format that helps to move forward. So easy and yet so difficult.