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Businesses are charged a fee for using this service, providing WhatsApp with a substantial revenue stream. Aside from the API, WhatsApp also offers a standalone mobile app called WhatsApp Business. While the app is free to download, WhatsApp has introduced additional paid features in it. Another revenue stream for WhatsApp is through its payment feature called WhatsApp Payments. Launched initially in India, this feature allows users to send and receive money directly through the app. WhatsApp partners with financial institutions and payment processors to monetize this service.


how WhatsApp makes money. WhatsApp Primary Revenue Streams As one saudi arabia phone number of the most popular messaging apps in the world, WhatsApp has successfully monetized its platform through various channels. These primary revenue streams include the WhatsApp Business API, WhatsApp Business Meta Verified, and WhatsApp Pay. WhatsApp Business API The WhatsApp Business API is a paid messaging platform specifically designed for larger businesses to communicate with their customers at scale. It offers several features that enable businesses to enhance their customer service and engagement, creating monetization opportunities for WhatsApp.


One of the primary revenue streams that WhatsApp generates through the Business API is by charging businesses for message delivery. While regular WhatsApp messages are free, businesses using the API pay a fee for sending messages to their customers. This fee is calculated based on the destination country and message type. The message delivery fee structure is designed to ensure that businesses send valuable and relevant messages to their customers and avoid spamming. WhatsApp also offers additional features and tools within the Business API that businesses can utilize at a cost.