Are we recruiting a sales profile employee to sell more?
Posted: Tue Jan 28, 2025 3:56 am
The question may seem controversial at first glance, but it is fundamental in the thinking and implementation of your business development. It's a bit like the chicken or the egg question!
Or should we first invest in digital and then staff it with a salesperson and assign them to processing qualified contacts?
At the end of this article, I will present you with 3 concrete examples to illustrate the content of this approach.
If we quickly review the factors that lead to this reflection, it is obvious that Covid19 has its share of responsibility. With the period of confinement, then the extension of the state of health emergency, the work of a salesperson will have undergone an extremely rapid change in 3 months of drastic measures!
But this trend was already underway, let's not forget the bloctel, which nepal telegram number database already put a stop to many telephone canvassing actions in the BtoC universe.
The question of recruiting arises above all in relation to the mission of the salesperson and their prospecting actions! Door-to-door? Mailing? Telephone prospecting? Networking?
The Holy Grail is to get personal information from a visitor . We highly recommend capitalizing on people who come into stores.
Two hypotheses fuel our strategic thinking:
Customers are intentional. The act of purchasing may already be carefully considered, it is about concluding the sale. If this is not the case, capturing information can allow entering into a logic of remote solicitation by telephone or marketing automation.
Visitors to the point of sale are scouting and will then look for the same product on the web to benefit from an additional advantage (price, warranty, accessory). If we have the possibility of capturing information that will also become a communication lever (mobile phone number, e-mailing, etc.) then this person will enter the solicitation mechanism set up by Wedig.
The installation of interactive terminals to present a product or service, participate in a game with prizes, etc. allows you to collect information, the basis of your future “web” relationships with these prospects and customers: e-mailing, SMS, sponsored posts on social networks , etc.
Setting up a loyalty card also allows you to collect information to build customer loyalty and communicate with them regularly.
Or should we first invest in digital and then staff it with a salesperson and assign them to processing qualified contacts?
At the end of this article, I will present you with 3 concrete examples to illustrate the content of this approach.
If we quickly review the factors that lead to this reflection, it is obvious that Covid19 has its share of responsibility. With the period of confinement, then the extension of the state of health emergency, the work of a salesperson will have undergone an extremely rapid change in 3 months of drastic measures!
But this trend was already underway, let's not forget the bloctel, which nepal telegram number database already put a stop to many telephone canvassing actions in the BtoC universe.
The question of recruiting arises above all in relation to the mission of the salesperson and their prospecting actions! Door-to-door? Mailing? Telephone prospecting? Networking?
The Holy Grail is to get personal information from a visitor . We highly recommend capitalizing on people who come into stores.
Two hypotheses fuel our strategic thinking:
Customers are intentional. The act of purchasing may already be carefully considered, it is about concluding the sale. If this is not the case, capturing information can allow entering into a logic of remote solicitation by telephone or marketing automation.
Visitors to the point of sale are scouting and will then look for the same product on the web to benefit from an additional advantage (price, warranty, accessory). If we have the possibility of capturing information that will also become a communication lever (mobile phone number, e-mailing, etc.) then this person will enter the solicitation mechanism set up by Wedig.
The installation of interactive terminals to present a product or service, participate in a game with prizes, etc. allows you to collect information, the basis of your future “web” relationships with these prospects and customers: e-mailing, SMS, sponsored posts on social networks , etc.
Setting up a loyalty card also allows you to collect information to build customer loyalty and communicate with them regularly.