REI
If the outdoors is your second home, you’ve probably landed on REI’s blog once or twice, or you might even be subscribed. Either way, if you think you’re only going to find articles about camping there, you’re wrong. REI does a great job utilizing their blog. As an outdoor apparel, gear, and footwear company, their blog offers tips, comparisons, and step-by-step guides for everything from hiking, biking, traveling, and even camping. They’ve built a platform that absolutely resonates with their audience and customers. Whether you’re a thrill seeker or just enjoy hiking or biking, REI is there to help you focus on your adventure. And the best thing about this blog is the storytelling – you have to read it!
Zappos
If you thought their blog was all about shoes, you're wrong. Instead of the Zappos blog being a place for company news and promotions, they've transitioned it into an outlet for inspiration and everyday life - they sell lifestyle!
With everything from their culture and active and kid-friendly styles, you'll find something that will take you beyond the box.
[Tweet “Zappos offers lifestyle on its corporate blog, which is why it is considered pharmacies email list inspirational and one of the best.”]
Buffer
One of the most important things Buffer’s blog has is a discovery block on the homepage: “” These search features definitely come in handy if you have over 900 posts on a particular topic. One design element they’ve included is various page templates for your content.
Depending on the type of publication, the layout of the design allows them to tell stories more effectively through the help of two different article formats.
Making content adaptable for different purposes. The two layouts include Toolbox Articles (geared towards tip articles) and Magazine Articles (full-width background photo used for editorial posts).
Neil Patel
Anyone in inbound marketing knows that Neil Patel has a GREAT blog! Through compelling visuals, thought-provoking content, and clever calls to action, Patel has done a fantastic job of creating a great blog and resource for those in inbound marketing. To be seen as an expert in your industry, your content needs to reflect that and be thoughtful and knowledgeable – educating others.