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To make the advertising posts even more engaging, in addition to photos and carousels, Snocks used Facebook's interactive experiences , formerly known as Canvas. As a last activity, he created a retargeting campaign on Facebook . With the aim of showing their products to all those people who had put them in the cart but not purchased them. Reading the results of this campaign you will understand it as an example to follow if you want to sell on Facebook: 4.2 times increase in sales compared to the previous quarter. How to sell on Facebook with a retargeting campaign and dynamic ads using your e-commerce site catalog Retargeting Campaign and Dynamic Ads on Facebook Did you know that retargeting can remind people of products they have seen on your website? Through dynamic ads, in fact, you have the possibility, automatically, to show Facebook users products they have already viewed previously, but also similar products.


As you may already know, Apple has updated its policies indian email list regarding the privacy of its users. The update introduced prohibits the collection and sharing of certain data, unless people voluntarily authorize the tracking on their iOS 14 devices. This aspect, however, “only” involves apps from the App Store, so not your website. Before you begin, make sure you have: Facebook pixel implemented on your website A catalog containing your products When selecting the audience for your new ad, choose Retarget ads to people who interact with your products on and off Facebook . These are the retargeting options you can select: Viewed or added to cart but not purchased.




Added to cart but not purchased. Up-selling products (newer, more expensive, more feature-rich, or otherwise higher-value products). Cross-selling products (related products). Custom combination. To delve deeper into the topic and understand how to sell on Facebook through dynamic ads, I leave you with the official guide . How to Use Facebook to Help Your Ecommerce Site Sell More Poptin This tip is a bit different from the previous ones because it doesn't directly concern the sale of your products through social networks. It is, in fact, about using Facebook to increase the popularity of your e-commerce and to help it sell more. What is it about? Do you know the problem that plagues every online store? Abandoned carts ? It may have happened to you too that, within your e-commerce, it often happens to see from the statistics that the number of people who add one of your products to the cart is higher than the number of orders you receive.