4. Drive unique opportunities with onboarding
When looking at retail channels, often their user saudi arabia business email list data is private. If you have an existing direct to consumer operation, a common tactic is onboarding those audiences to provide unique insights and drive targeted methodologies to grow your reach in front of the right audience.
This is a great alternative to relying on the shopper marketing audiences that the retail media platforms offer.
5. Translate targeting and creatives across platforms
When you expand to new channels, think critically about targeting and creative, and work with platform-specific experts where you can.
“The keyword strategies you use on Amazon won’t translate directly to other platforms. You have to put yourself in the users’ shoes and find what works best getting you in front of relevant audiences.” – Mike Gifis, Director of North American Sales at Taboola
This includes looking at differences in consumer mindset on different platforms, readership data trends, and more. It’s also important to diversify your criteria and use natural language processing to identify topics that might resonate with your audience across the web.
You also need to adjust your creative, based on the channel you’re using. Using Taboola’s trends data, you can tweak your copy by changing words in the headline, the CTA, the type of creative (for example, video vs. static image) to tap into the consumer’s mindset. You can fine tune your ad creatives down to distinguishing between which consumers prefer reviews and which would rather see a coupon code.
6. Use co-branding to leverage credibility with consumers
If your products are sold via a particular retail outlet, consider co-branding. That can help reinforce credibility and familiarity with the consumer at that moment of serving the ad. You can also drive more sales by setting a price point.
“One of the newest innovations is the ability for users to select the channel where they want to go next. This puts the decision in the user’s hands and removes some of that friction to purchase.” – Mike Gifis, Director of North American Sales at Taboola
7. Create custom audiences to drive traffic to your detail page
Custom audiences can help you target broader segments with Amazon DSP. For example, you’ll identify audiences who are looking for items similar to your products, and who have not yet made a purchase.
The goal is to drive those to your product detail page (or even your e-commerce site) so you can retarget them so they become familiar with your brand. That allows you to close the loop with a range of ad types. For example, you can show customer reviews. This is an awesome feature that can really drive traffic, and is better for customers who may not be as familiar with your product.