This is probably the most important point of all when it comes to copying your competition. By resources, we mean software, tools, equipment, and budget . They all play a role. Your competitor may have 30 writers writing their articles, and you only have one person in charge of the company blog.
If you don't have the same resources as your competitors, you'll have to work a lot harder to get close to the results they're achieving.
How to ensure your content marketing strategy is better than your competitors
First of all, if you are looking for quick results and are not ready to spend time implementing a content marketing strategy, your best bet is to hire PPC advertising and not copy the competition . If not, here are some tips:
Build a good team
It may seem obvious, but it is often overlooked. Spend time building a competitive team . It doesn’t matter if it’s one or ten content creators, but make sure they are the best.
Your competitors may be doing better than you, not because they have the best tools and the latest software, but because they have a great team. Without that, even using the best tools on the market, you will get terrible results.
Conduct a proper competitive analysis
There are tons of tools you can use to perform competitive analysis: Ahrefs , iSpionage , SEMrush , Spyfu , BuzzSumo , Mention , Moz, and many others depending on your needs and who you're spying on.
In addition to tools, if you want to see how your competitors are using email marketing automation to retain/onboard new customers, simply sign up for their newsletter or start a free trial with them. Record your findings and study how it can help you. Fix any flaws if necessary and adapt it to your business.
The purpose of competitive analysis is not to allow you to copy your competitors' tactics directly, it is to help you understand:
what are they doing
How are they doing it?
Why are they doing it?
Where are they doing it?
When they are doing it
This way, you can make data-driven decisions and not just copy your competition canadian healthcare and medical email list with random content.
Test and measure everything
After conducting a competitive analysis, the next thing you need to do is measure the results of your content marketing strategy . Without data, you’re shooting in the dark.
Remember that 1,890-word article we were talking about earlier? You can test to see if your audience is reading the whole thing or at least scrolling to the end of posts by using heatmaps . If they aren’t, it could be a sign that your content is boring or unattractive or that they simply prefer to read shorter posts.
Are they scrolling down the page?
How many people click on your calls to action at the end of your posts?
Which channels are giving you the best ROI?
If you are using advertising, which ads are performing well, meaning they have higher conversion rates?
Experiment. Don’t rush into any particular tactic just because your competitor is doing well with it. Test until you find out what works for your business. One of the best things about content marketing is that there are so many perspectives . Testing will allow you to discover what works and discard what doesn’t.