Six Interfaces’ participation in Hotmart Fire 2024: Learnings, Insights and New Perspectives in the Digital Universe

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Between August 29 and 31, 2024, Six Interfaces was present at Hotmart Fire, one of the largest digital marketing and entrepreneurship events in Latin America, held at Expominas, in Belo Horizonte. With the participation of Rafael Dariva, our director, we had the opportunity to absorb trends, innovative practices and strategies that shape the future of the digital market. This article highlights the main lessons learned from the event, in addition to presenting a broader view of Hotmart and the creative economy ecosystem, in addition to exploring the role of tools such as ManyChat and Artificial Intelligence.

What is Hotmart and the Creator Economy Ecosystem
Hotmart is a leading platform for the creation, distribution and sale of digital products, supporting digital entrepreneurs at every stage of their business. Since its launch in 2011, Hotmart has established itself as a buy mailing list by zip code player in the so-called “creator economy” — an economy driven by creativity and knowledge, where individuals and companies monetize their skills, content and experiences through digital products such as online courses, e-books, podcasts, and live events.

The Hotmart ecosystem offers a variety of products and services ranging from content creation tools, such as Hotmart Club (a membership environment for online courses), to robust payment solutions, such as Hotmart Checkout, which allows for fast, secure and global transactions. In addition, the platform integrates features such as:

Hotmart Pages : Tool for building highly customizable sales pages, ideal for marketing campaigns.
Hotmart Sent : Email marketing solution that allows for the segmented and automated sending of communications, optimizing customer relationships.
Hotmart Communities : Space for creators to engage their audiences in a more direct and intimate way, creating a collaborative environment.
Affiliates : System that allows other Hotmart users to promote third-party products, earning commissions for each sale made, exponentially increasing the reach of a product.