Customers with "low psychological loyalty but high behavioral loyalty"
Posted: Wed Jan 29, 2025 5:30 am
Furthermore, in today's society, where smartphone ownership is on the rise, anyone can easily send out information, and customers' sources of information are becoming more and more diverse. The number of customers who consider making a purchase after checking posts on social media or product reviews on e-commerce sites is steadily increasing. For companies, nurturing loyal customers who proactively send out positive word-of-mouth and feedback is an important issue in order to continuously secure customers. The benefits of fan marketing What specific benefits can companies get from engaging in fan marketing? Here are five particularly important benefits.
Aim to build a stable sales base even in a mature turkey telegram database market Increasing the number of fans of a company or brand can help build a stable sales base even in a mature market. In mature markets, the quality and functionality of products tend to be similar across companies, and the element of differentiation tends to be price. As a result, it is not uncommon for companies to fall into price wars, which directly lead to reduced profits.
Therefore, if you cultivate fans who feel attached to your company or brand, you can prevent yourself from getting easily caught up in price wars even in mature markets. Aim to acquire new customers through social media and word of mouth Another benefit of engaging in fan marketing is that you can aim to acquire new customers via social media and word of mouth. Testimonials from customers who have actually used a product or service tend to be more trustworthy than information released by the company.
Aim to build a stable sales base even in a mature turkey telegram database market Increasing the number of fans of a company or brand can help build a stable sales base even in a mature market. In mature markets, the quality and functionality of products tend to be similar across companies, and the element of differentiation tends to be price. As a result, it is not uncommon for companies to fall into price wars, which directly lead to reduced profits.
Therefore, if you cultivate fans who feel attached to your company or brand, you can prevent yourself from getting easily caught up in price wars even in mature markets. Aim to acquire new customers through social media and word of mouth Another benefit of engaging in fan marketing is that you can aim to acquire new customers via social media and word of mouth. Testimonials from customers who have actually used a product or service tend to be more trustworthy than information released by the company.