Define key metrics for each stage

[robiulhasan]

Customer Data Platforms like Barilliance allows you to connect customer data in one place. Demographic, psychological, and most importantly, behavioral data can then be used to create relevant offers in all stages of the customer lifecycle.

2.
Metrics let you know if you are being successful or not.

Unfortunately, defining which metrics to choose is difficult cell phone database . We've written before about the nuances in selecting the best KPIs for eCommerce here.

However, below are some of our suggestions for each lifecycle stage.

Acquisition lifecycle stage - Focus on payback period. Prefer this modified LTV metric over traditional customer lifetime value metrics.
Engagement lifecycle stage - focus on usage, click through rates, and repeat purchases.
Retention lifecycle stage - Focus on retention rate, or it's inverse churn rate, for measuring overall retention.
Loyalty stage - Focus on purchase frequency and referral rate for loyalty.

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3. Behavioral Segmentation
Once you have your data gathered in one place, you need to begin applying segmentation techniques to understand the various customer segments your business interacts with.